Privacy Policy

Last updated: January 2026

This Privacy Policy explains how Ed Silvester (“I”, “me”, “my”) collects, uses and protects your personal data when you visit edsilvester.com or contact me about photography services.

I am committed to protecting your privacy and handling your data transparently and securely, in accordance with UK data protection law.

1. Who I am

Data Controller:
Ed Silvester
Website: https://www.edsilvester.com
Email: me@edsilvester.com

2. What data I collect

I may collect the following personal data:

Information you provide directly

  • Name

  • Email address

  • Phone number

  • Details included in enquiry forms or emails

Automatically collected information

When you visit the site, some data is collected automatically:

  • IP address

  • Browser type and device information

  • Pages visited and time spent on the site

  • Referral source

This data is collected via cookies and analytics tools.

3. How I use your data

Your data is used only where there is a legitimate reason to do so, including to:

  • Respond to enquiries and messages

  • Discuss or deliver photography services

  • Send essential communications related to your enquiry or booking

  • Improve the website and user experience

  • Measure website performance and advertising effectiveness

I do not sell or rent your personal data.

4. Legal basis for processing

Under UK GDPR, I rely on the following lawful bases:

  • Consent – where you voluntarily submit information

  • Legitimate interest – to respond to enquiries and operate my business

  • Contract – where data is needed to provide agreed services

5. Cookies and analytics

This website uses cookies and similar technologies to improve performance and understand visitor behaviour.

This may include:

  • Google Analytics

  • Google Ads conversion tracking

Cookies help understand:

  • Which pages are visited

  • How visitors find the site

  • How the site can be improved

You can control or disable cookies via your browser settings.

6. Third-party services

Your data may be processed by trusted third-party services, including:

  • Website hosting (Squarespace)

  • Analytics and advertising platforms (e.g. Google)

  • Email and communication tools

These providers process data only on my instructions and in compliance with data protection law.

7. Data retention

I keep personal data only for as long as necessary:

  • Enquiry data: retained only while relevant

  • Client data: retained for business, legal, or accounting purposes

When no longer required, data is securely deleted.

8. Your rights

Under UK GDPR, you have the right to:

  • Access your personal data

  • Request correction of inaccurate data

  • Request deletion of your data

  • Object to or restrict processing

  • Withdraw consent at any time

  • Lodge a complaint with the Information Commissioner’s Office (ICO)

To exercise any of these rights, contact me using the details above.

9. Data security

I take reasonable technical and organisational measures to protect your data from loss, misuse, unauthorised access, or disclosure.

However, no internet transmission is completely secure, and you share data at your own risk.

10. Links to other websites

This website may contain links to external sites.
I am not responsible for the privacy practices or content of those sites.

11. Changes to this policy

This Privacy Policy may be updated from time to time.
The latest version will always be available on this page.